Track every euro of ad spend to a real patient.

Meta, Google, TikTok. Smileline closes the loop from the first ad click to the booked patient, so you finally know which campaigns pay back and which ones bought a ghost.

01
Ad seen Meta Ads

Aligners · IG Reels · Creative #B-12

0
02
Click Landing page

/aligners/milan

0
03
Enquiry WhatsApp

Click-to-WhatsApp · auto-tagged

0
04
Booked Smileline

Tue 19:00 · Dr. Tan

0
Cost per booked patient 0 −18% vs Apr
Booked from paid 0 +12 vs Apr
Pipeline value 0k +22%
By platform
  • Meta € 38
  • Google € 51
  • TikTok € 64
What you get

The end of "I think the Instagram ads are working".

Connect your ad accounts and Smileline tells you, by ad, exactly which euros turned into a real, booked, attended patient.

Click-to-booked tracking

Every ad click is followed all the way to a booked patient, even if it took three follow-ups across two channels.

Cost per real patient

Not cost per click, not cost per lead. The only number that matters. Per platform, per campaign, per ad.

Lead-form sync, no Zapier

Meta Lead Ads and Google Lead Forms sync directly into Smileline, including UTM and creative data.

Conversion API, included

Smileline pushes booked-patient events back to Meta and Google so their algorithms learn what actually works.

How it works

From a click to a booked patient, attributed.

01

Connect ad accounts

One-click OAuth with Meta and Google. Smileline reads campaigns, ad groups and creatives.

02

Match ads to enquiries

Every new lead is automatically attributed to the campaign and ad that brought them in.

03

Track to booked

Booking events flow back to Smileline, then to Meta/Google as conversion signals.

04

Cut what doesn't pay back

Live cost-per-booked-patient by ad. Pause the losers, pour into the winners, same week.

100% enquiries attributed to ad source automatically
CAPI conversion API for Meta & Google, included
−24% average cost-per-booked after 60 days

Take control of your patient pipeline.

A 20-minute walkthrough with a real clinical lead. We'll import a sample of your data so you can feel what the move looks like.