Never miss another new patient.
Smileline's AI answers every call, day or night, and rings every new enquiry back within seconds, then books them straight into your diary.
Our AI receptionist rings you within seconds. Ask it anything, then let it book your demo.
Most practices run on a patchwork.
Separate tools that never talk to each other, and an enquiry falls through every gap between them.
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01 The PMS and the CRM don't talk
Patients get typed in twice, and the automation chain breaks just when the diary is busiest.
PMS · CRM · Automation
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02 Five inboxes, nobody watching all of them
WhatsApp, social, email and the website each keep their own messages and management tools.
WhatsApp · Instagram · Facebook · Email · Web forms · Social management · Messaging
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03 The phone rings out after six
And the answering service takes a message, but it can't book anyone in.
Phones · Answering service · Call tracking
31 in 100 callers hang up before they reach a person · Patient Prism, July 2026 · 11.5M calls
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04 An agency just to run basic ads
Paid every month to report clicks and leads, not the patients who sat in the chair.
Ads agency · SEO agency
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05 The ads never learn who booked
Calls and website visits get counted, but nothing tells Google or Meta which leads became patients.
CRM · Ads agency · Call tracking · Website analytics
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06 Every site runs its own setup
Its own system, spreadsheets, rotas and booking page, and nobody can see the group.
PMS · Booking widget · Spreadsheets · Rotas
All your practice One subscription
From the first search to the next check-up.
Your website and landing pages (early access), Google and Meta campaigns, local rankings and social, all judged on booked patients rather than clicks.
Monday · 8:02 AM · Instagram DM
A message sent on Sunday night, and she's booked before you open.
Hi! How much is Invisalign? I've been thinking about it for ages
Thanks Sarah! We'll call you first thing tomorrow to talk Invisalign.
Holding reply · sent automaticallySarah K. · New enquiry
Monday · 10:40 AM · Meta lead
A lead lands from your ads, and it's called in seconds.
Marco V. · Meta Ads
Monday · 1:15 PM · Lunch call
The phone rings at lunch, and nobody has to pick it up.
"Hi, this is Ava, the AI assistant at the practice. How can I help?"
Lucia R. · Phone call
Monday · 4:30 PM · Consultation
The consultation ends, and the plan is already signed.
Sarah K.
Invisalign consultation · Dr Patel
Checked in at 4:24 PM
Sarah K. · Treatment plan
After the practice closes
Six o'clock, and nothing is waiting on you.
After hours, Ava keeps answering.
By morning, they're already in the diary.
Ads, calls, the diary and every site, all handled for you.
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Smileline tunes your ads
Campaigns judged on booked patients, with every booking sent back to Google and Meta.
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Smileline answers every call
Day or night, the AI receptionist answers and books real slots.
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Smileline fills the diary
Online booking with deposits, reminders, and recalls booked in one tap.
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Smileline runs every location
Inboxes, routing, rotas and reports per site, in one view.
Live in one afternoon.
We migrate, connect and train. You do the dentistry.
- 12 PM
Migrate
Your records, together.
- 1 PM
Connect
Every channel, connected.
- 2:30 PM
Train
Your team, ready.
- 4 PM
Go live
First reply sent · 4:02 PM
Your patients' data stays home.
- Every practice is pinned to its EU or US service region by its legal country.
- Encrypted in transit and at rest, with every action audited.
- Retention you set for messages, call recordings and patient activity.
One price for the practice: £299 / $379 a month.
Core includes two locations, the inbox, the CRM, online booking, reminders and reporting, with setup, migration and training included. Calls, the AI receptionist, SEO and Social are there when you need them, and you pay only for what you use.
Everything practice owners ask us first.
What does Smileline actually replace?
The patchwork most practices run today: the answering service that takes a message but cannot book, the calls that ring out after six, a contact form going to one inbox, Instagram DMs, WhatsApp chats, a spreadsheet of leads, a separate SEO agency, an ad spend nobody can tie to a booked patient, and, if you want it to, the practice management system itself.
Will patients know they are talking to an AI?
Yes. The AI receptionist always says it is an AI assistant, answers from your own practice information, and hands the call to your team, or takes a message with the transcript, whenever a person is the better answer.
What happens to an enquiry that arrives at 10pm?
Calls are answered around the clock. A web form, ad lead or message that arrives outside your calling hours gets an automatic holding message straight away, and the AI calls them back the moment your calling window opens.
Do we have to change our phone number?
No. Calls forward from the number you already publish, and the AI receptionist answers on your own routing rules, with different behaviour for open and closed hours. There is always a fallback ring group and voicemail behind it, so you decide where a call goes when you would rather a person picked it up. If you want the whole phone system in one place, you can port your numbers to Smileline Voice instead.
Do we need to replace our current PMS?
Only if you want to. Smileline includes a full practice management system (diary, charting, treatment plans, payment plans and invoices) for practices that want everything in one place. If you would rather keep yours, Dentally, Open Dental and CareStack sync both ways.
How long does it take to get our practice live?
Most practices are running on Smileline within a single afternoon. We import your existing enquiries, connect your website and native ad lead forms, and configure your follow-up sequences with you on a guided call.
Who runs the ads and the SEO, us or you?
Either. Campaigns, rank tracking, site audits and Google Business Profile all run inside Smileline, so your team can manage them directly or your agency can work in the same place you read the results. Campaigns are always created paused and only go live when someone with publish permission says so, and wherever the platform allows it, bookings are sent back so campaigns optimise on real patients rather than form fills.
Where is patient data stored?
Each practice is pinned to its EU or US service region according to its legal country. Patient and enquiry data is encrypted at rest and in transit, actions are audited, and practices can configure retention for message content, patient-bearing activity and audit detail, and call recordings.
Can multi-location practices use Smileline?
Yes. Multi-site practices run on a single Smileline organisation with per-location inboxes, routing rules, reporting and team permissions. The AI receptionist knows which location a caller wants.
Take control of your patient pipeline.
A 20-minute walkthrough with a real clinical lead. We'll import a sample of your data so you can feel what the move looks like.