Capture every enquiry, track every patient.
The AI-powered CRM for dental practices.
Every enquiry captured. Every patient tracked.
Our AI receptionist rings you in seconds. Book a slot on the call and we'll text you a link to your demo booking (mobiles only, standard rates apply).
A 24/7 receptionist that answers, triages and books real appointment slots.
Meet the front deskSource-by-source attribution from first click to booked chair, every time.
See the numbersRankings, Google Business Profile and campaigns, run where the patients land.
See the marketingAnswers the phone. Fills the diary. Proves the spend.
Smileline picks up every call, books straight into your diary, runs your ads and your search, and shows you exactly which pound brought which patient.
Answered on the first ring, at any hour.
A voice agent picks up every call, answers what patients actually ask, and books real slots in your diary. Missed calls get a text back and a callback, without anyone chasing.
All about the voice agent
From ad spend to won revenue, in one line.
Every report on one filter model, from speed to lead through to practitioner performance. Ad spend sits beside booked patients and won revenue, so return is a fact and not an estimate.
All about reporting
Campaigns and rankings, without a second login.
Track local rankings, audit the site, and keep Google Business Profile current. Build and publish Google, Meta, TikTok and ChatGPT campaigns from the same place. Bookings flow back to the ad platforms, so they optimise on real patients.
All about ads and SEO Works with the systems dentistry already runs on.
Patients, appointments and practitioners stay in step both ways, so reception works in one diary and nothing is typed twice. Smileline sits alongside your practice management system. It does not replace it.
All about integrations Follow one enquiry, all the way to the chair.
The phone at the front, the chair it books, the search results that brought it, and the diary it lands in. One system, four jobs, running at once.
Built for every seat in the practice.
Booked patients, conversion and live projected revenue on one screen.
Instagram, WhatsApp and web forms in one place, with the reply already drafted.
The AI answers when you cannot, books the slot, and leaves you the notes.
Rankings, campaigns and spend, next to the patients they actually booked.
From signup to first reply, in one afternoon.
We do the migration, the integrations and the training. You do the dentistry.
The security your patients’ data deserves.
Smileline treats every record with the seriousness it demands. Storage pinned to your service region, encryption in transit and at rest, granular access, and an audit trail you can prove.
Everything practice owners ask us first.
What does Smileline actually replace?
The patchwork most practices run today: the answering service that takes a message but cannot book, the calls that ring out after six, a contact form going to one inbox, Instagram DMs, WhatsApp chats, a spreadsheet of leads, a separate SEO agency, and an ad spend nobody can tie to a booked patient. All of it lives in one place inside Smileline.
Do we have to change our phone number?
No. Calls forward from the number you already publish, and the AI Front Desk answers on your own routing rules, with different behaviour for open and closed hours. There is always a fallback ring group and voicemail behind it, so you decide where a call goes when you would rather a person picked it up. If you want the whole phone system in one place, you can port your numbers to Smileline Voice instead.
How long does it take to get our practice live?
Most practices are running on Smileline within a single afternoon. We import your existing enquiries, connect your website and native ad lead forms, and configure your follow-up sequences with you on a guided call.
Do we need to throw away our current PMS?
No. Smileline lives in front of your practice management software, not on top of it. We sync booked patients into your PMS so the clinical side keeps running exactly as it does today.
Who runs the ads and the SEO, us or you?
Either. Campaigns, rank tracking, site audits and Google Business Profile all run inside Smileline, so your team can manage them directly or your agency can work in the same place you read the results. Campaigns are always created paused and only go live when someone with publish permission says so, and bookings are pushed back to the ad platforms so they optimise on real patients rather than form fills.
Where is patient data stored?
Each practice is pinned to its EU or US service region according to its legal country. Patient and enquiry data is encrypted at rest and in transit, actions are audited, and practices can configure retention for message content, patient-bearing activity and audit detail, and call recordings.
Can multi-location practices use Smileline?
Yes. Multi-site practices run on a single Smileline organisation with per-location inboxes, routing rules, reporting and team permissions. The AI Front Desk is location-aware out of the box.
What does support look like after we go live?
Live chat from your first day, weekly drop-in training sessions for the team, a searchable Help Center with video walkthroughs, and a clinical lead who knows your setup by name.